Go Vegan PSA
Concepts to dissuade people from eating meat
A concept for a Public Service Announcement campaign done in 2008.
The project encourages viewers to become vegan by presenting human body parts as animal meat in fine dining settings to show the grotesque quality of meat. The foot and hand pictured in the campaign are those of my brother, edited to look like steak meat.
The project encourages viewers to become vegan by presenting human body parts as animal meat in fine dining settings to show the grotesque quality of meat. The foot and hand pictured in the campaign are those of my brother, edited to look like steak meat.
