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Facebook Text Filters

Add emotion and style to text posts
Writing is one of the most basic and powerful ways to communicate.

With quick access to high-quality cameras to capture and share moments, posting plain text on social media can sometimes feel like it's harder to express how you're feeling or what's happening.

Just like a filter can help express the mood or emotion of a photo, we experimented with what a "filter" could be for text posts.

Instead of sharing just what you wrote, you would be able to select a combination of fonts, colors, and images to help tell your story.

We prototyped this idea and pitched it to leadership. After some tests, research and iteration, another team went on to build out a version of this concept.

Later, it evolved to a feature where you could add a background color to your post.
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